Beginners Guide:Education Based Marketing

Do you use education marketing in your business?
Have you even heard of it?

Education Marketing is awesome. If you follow any big name marketers, you no doubt have experienced education marketing in one form or another.

It's great because it helps you build up trust and authority with your prospects. Your job is to take them by the hand and lead them along until they are ready to buy whatever it is you're selling. To be clear: you make more money, and you can create raving fans in the process.

So if you're not using it for your business yet, read on

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What is your Awareness Factor?

Ah awareness, a topic that the general public is for lack of a better word-not very aware of.

This concept was first really brought to my attention and drilled into my head by Tai Lopez. It happens to be the very first step in his 67 day program. I'll admit that for most of my life my awareness factor was awfully low, a 5 at most out of 10. Tai believes that awareness is a critical building block of success and  he says that it is a trait that virtually all of his successful friends and mentors have in common. He mentions a certain test that Mensa created to determine if your toddler is going to be intellectually gifted. They place your child in a room with lots of other babies and then they see if they notice things that nobody else does. While we didn't all start as genius babies with naturally high awareness, we can learn to cultivate this trait and put it to work in our life today. I personally break awareness up into three categories and they are: general, self  and professional.

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