This might surprise you...
40% of direct response copywriting comes down to the ability to craft an irresistible offer or pitch
As I stated in my last post, the Architecture of Persuasion, I am going to break down two of my real pitches for a few reasons:
1) To show gradualization in effect
2) To explain my mindset behind making a pitch/sales letter
3)To kick off my new "copy critique" section. I'm going to start breaking down sales pitches and old sales letters to show you the various bits and pieces involved in making a successful sales pitch.
Are you ready? Let's get into it...
Continue reading "Irresistible Offers: How to Craft the Perfect Pitch"
Let's talk about selling things for a second here. In order to sell anything, you need a very strong understanding of consumer psychology.
What makes people tick? What causes them to buy? More importantly, what causes people not to buy!
The first and most important lesson to know about consumer psychology is...
Continue reading "Fool-Proof Consumer Psychology"
This is going to be a short guide on how to build your mindset around advertising in your business.
It's very easy to throw away a lot of money with advertising if you don't know what you're doing.
Fortunately for you and I, you can teach yourself how to do it without the painful and expensive learning curve.
Continue reading "Advertising Fundamentals"