Kiss Da Cod Marketing Secrets

In Newfoundland, Canada, Cod Fishing is a rite of passage.

I was fortunate enough to get a chance to try it when I was there.

I caught one!

You catch a cod by using a jig. Basically, it's a metal hook with no bait.

This is what a cod jig looks like

You drop the jig down to the bottom of the sea where the cod like to hang out.

And then you simply jig them up.

You can tell the Newfoundlanders have been catching the Cod the exact same way for hundreds of years.

I got to thinkin, "You would think the Dumb Cod would learn not to get hooked by these jigs. After all this time, how come they still fall for it?"

Wait Ben, how does this relate to selling?

Good question.

One habit I've noticed in advertisers is they tend to get bored of their own advertising long before the public stops responding to it.

Yes, even if their prospects are still takin the bait, they want to go and screw with it.

Dumb, dumb dumb.

David Ogilvy said you want to consider your prospects like a moving parade, not a standing army.

That means there's a constant stream of new prospects who have never seen your advertising before.

That's also why one great ad can run for 10, 20, 30, or even 40 years.  An ad isn't an expense, it's an asset, when they're done right anyway.

Want to learn how to write them even if you're not a pro copywriter?
Go here.
www.BenByrneMedia.com/eps

And hey, if you're not on the list yet, be sure to drop your email in the box below and I'll send you some valuable goodies.

Ben Byrne

PLUS: Whenever you're ready, here are a few more ways I can help you make more dough with YOUR business.

Learn how I became a successful salesman, despite being scared Sh*tless of selling here.
www.benbyrnemedia.com/introverted-selling-secrets

For my framework for creating a sales funnel in 7 days, go to www.benbyrnemedia.com/7-day-funnel

For freelance copywriters who want to make 6 figures even if they have no idea where to start, read this.
www.benbyrnemedia.com/freelance-copywriting-templates

If you'd like to work with me for your copy, sales strategies, or anything else you think I could help you with, just reply to this email with the subject line "work with ben". For more information including my current rates, go to:
www.benbyrnemedia.com/services

 

 

The Mating Call of the Flakepreneur

Flakepreneur alert: If you're easily "triggered', read no further.

...Still here? Okay, good.

Check this out, I came across a thread getting an unreal amount of "engagement". The topic?

Authentic marketing.

More importantly, how one flakepreneur feels scarcity (limited supply) and urgency (impending deadlines) are NOT authentic marketing...

And, how both should go the way of the unicorn - extinct.

Needless to say, this was like the mating call of the flakepreneur. It was a total feeding frenzy of bull shyat.

I quoteth...

"I would personally feel more comfortable buying if I had complete freedom to buy anytime I want."

My god, if we all let people buy anytime they want, we would all be broke.

Scarcity and urgency are still used...because they work.

In fact, they are time honored principles (not tactics) of direct marketing. They MUST be used, especially in our day and age.

If you don't pressure someone to buy, they're gonna procrastinate and they'll probably forget about you entirely.

The key of it all is to use real scarcity and urgency.

If you say you're gonna increase your price, actually do it. (As I do).

If you say you're only letting 20 people join, only let 20 people join. That's as close to "authentic marketing" as you can get.

Remember, nobody feels pressured to buy something that ALREADY want to buy. We only feel pressured to buy or do stuff we don't wanna do.

Don't believe me? Imagine you had two friends trying to convince you to take a trip.

Friend A wants you to go on an all inclusive trip to Cancun, Mexico.

Free drinks, great weather, awesome nightlife, gorgeous weather...

He calls you everyday asking you, no pressuring you to go.

Friend B does the same, except he wants to go camping in Iran.

Which friend are you going to be more annoyed with?

Anyway, that's enough value for you today.

Learn to authentically market the way that actually works here.

www.benbyrnemedia.com/eps

And join my list for more goodness below if you haven't yet.

When you do, I'll send you a whole bunch of goodies, including my notes on Breakthrough Advertising.

How Calculus Made Me a Better Copywriter

Ahoy ahoy,

So yesterday I was trying to learn some coding.

Why? No reason, I'm just a nerd.

Anyway, I can work my way around basic HTML and CSS...
But I decided to jump right into PHP. It's pretty advanced for me

I was way over my head.
It took me right back to my first year in engineering...

I was 25 when I went back to school for it... I hadn't done "real math" in 7 years.

Can you imagine going straight from barely being able to count on your fingers to advanced calculus right away?

If they had just said, "Okay class, welcome to mechanical engineering. Calculus test time!"

I would have flunked right out.

Luckily we started with the basics. You know, 2+2 =4 , basic algebra, the easy stuff.
And we worked our way up. Before long, I was doing calculus. Who woulda thought?

The point is, my teacher built up a solid foundation before we got to the advanced stuff.

So that's what I'm FORCING myself to do with learning coding.

I have to learn the basics of the language before I'm fluent, you know?

And so it is with copywriting...Most people do not take the time to build their foundation...
...To learn the language. Most people decide they want to become masters overnight and they want the ninja tricks.

The Effortless Persuasion Copywriting System ain't a bunch of advanced ninja tricks. It's the stone cold un-secksy foundation of writing copy that sells.

www.benbyrnemedia.com/eps

Yea, I threw in a way whiz-bang techniques for shock and awe, but the majority of it is principles you will use for the rest of your life.

PS. Not a subscriber to my daily email list? You're missing out!

Grab my notes on breakthrough advertising, plus a few more goodies below and join the party.

I think about you in bed…

It's true. It drives my girlfriend crazy.

But I can't help it, I think about you late at night.

In particular, my brain seems to work overtime while I'm trying to fall asleep.
That's when I come up with my best ideas for emails and blog posts.

It'll be 1:30 am, I'll wake up and scribble some random words onto my bedside notepad.
My girlfriend is a light sleeper so I wake her up all the time when that happens.

...And in the morning, I'll look at my scribbles and try to remember wtf I was thinking of.

It's all a very strange process.

The point of all this?

Inspiration comes from at the strangest times, make sure you're ready to jump on it.

Now here comes a switch up from my standard shameless pitch.

Diggy: My friend and I are about to launch an ecommerce consulting agency.
In particular, we're looking for 1, maybe 2 shopify stores to help.

See, most store owners have no clue how to monetize their email lists...and we do. In fact, we're so confident we can increase any stores monthly sales by 10-30%, we'll work in exchange for just a testimonial.

(in other words, it's gonna be 100% free for you or said store owner.)

Should you or someone you know own a Shopify store with an underperforming list, reacheth out to me through my services page.

Or send me a message on flakebook.

T.T.F.N.
(ta-ta for now)

PS. I saved my shameless pitch for the very end.
Want to get your hands on my latest bag o' goodies?
Slap your email in the box below.

When you do, you'll get a bunch of awesome stuff plus emails just like this post. (but like, way better).

How to Lose Sales and Alienate Prospects

Today I wanted to share the number one reason I see most people fail at sales...It's dead obvious to me now, but people are still being taught to sell this way every day.

Approaching sales this way will result in more stress, more rejections, more wasted time, and way less sales than you could be making.

Even though I'm a copywriter now, I still consider myself a salesman first.

...So I'm always looking for ways be more effective at persuading. Whether that's through the written word, on the phone, or in person.

I've found if there's any 100% surefire way to "lose sales and alienate prospects" it's this...

Continue reading "How to Lose Sales and Alienate Prospects"

Know Thy Enemy

Every year the stakes get higher for starting your own business...

On one hand, we have access to more people and potential customers than ever with social media.

...On the other hand, competition has never been greater.

I'm not talking about actual competitors though. If you're a marketing consultant, your competitors aren't other marketing cosultants.

Ditto for any other business.

Want to know who your REAL competitor is?

Continue reading "Know Thy Enemy"

Things that don’t make no sense in business

Everyday I see something in the business world that makes me just shake my head and wonder...

What the h-e-double hockey sticks is WRONG with people?

Allow me to elaborate.

A BIG one is the fear of coming across as "salesy". Maybe this is a western culture thing, but it's a huge trend I see out there everyday.
...Being too afraid to come off as pushy or "greedy" or just out to make a buck.

This rears its ugly head in all sorts of strange ways...like the rise of "business development consultants", "advisors", coaches, consultants, and marketing companies that only employ door to door "marketers".

God forbid you let people in on the *secret* that you're in business and you're trying to make a profit...Even Peter Drucker, the grand consultant overlord, proclaimed the following...

..."The only function of business is to create and KEEP a customer".

Sorry to burst your bubble, but if you want to create and keep a customer, you gotta sell dawg!  (in my best Randy Jackson from American Idol voice).

That's why a huge hot button is how to "sell without selling"...I know because that's what yours truly was looking for a few years back when I was a lowly door to door "marketer".

And I've come to see it's a-mazing the length people will go to disguise their selling pitches. You may have heard the terms "native advertising", "advertorials", infomercials, edutainment and so on.

One big example that comes to mind is Tony Robbins newest Netflix doc, I am Not Your Guru. A copywriting amigo of mine, Lukas Resheske calls it a "documercial".

In my quest to discover the secrets to selling without selling...

Which I now lovingly refer to as WEASEL selling...

I've come across a variety of effective tactics. BUT (and that's a big Kim Kardashian sized but) I also have come to learn one important lesson...

The more your prospects KNOW about you, your products, your selling process, your prices, the BETTER.

That's why Dan Kennedy makes it a habit to always mention his outlandish (to lesser mortals) sales loops he makes his potential clients jump through.
Like how he doesn't use a computer, or how he makes people wait WEEKS to talk to him (people who have their wallets out, ready to fork over BIG bucks), only being able to reach him by Fax, and agreeing to pay $18,800 for one day of consulting.

Know what's funny? I recited all of that purely from memory. You think that was an accident? Hah, think again buster. Nothing and I mean N-O-T-H-I-N-G happens by accident in Dan's business. Nor should it happen by accident in yours.

Listen, if you're still reading, I'm guessing you're interested in learning how to sell and make pitches everyday in a cool way? Am I right?

I put together a short and very actionable ebook you can go through in an hour...If you follow my instructions to the letter and start doing things MY way, you will completely change your business.

People will start seeking you out for your expertise, they'll be willing to pay your exorbitantly high fee's and when you pitch them they'll be smiling so hard their cheeks hurt.

Just tell me where to send your book. (It's not one of those "sales letters in disguise" either, it's all CONTENT, with a special invitation at the very end if you're interested in taking things up another level)

How Trying to Get Laid in A Bar Relates to Business and Sales

Most businesses try to sell their services a lot like how drunk guys try to pick up chicks in a bar.

Now I promise...when I sat down to write this post today I didn't think to myself, "hmmm, who could I offend today?"

Oh yes of course! I've got it!

Women!

...It just turned out that way.

I promise if you look past my crude comparisons, you'll see the wisdom behind my words.

Continue reading "How Trying to Get Laid in A Bar Relates to Business and Sales"

The Little Secret About Asking Effective Sales Questions

When was the last time you examined the way you ask questions?

How often do you break down the exact words you use?

I'm going to reveal a little secret to asking effective sales questions.

This can mean to difference between going home broke and making a lot of money...And this applies for any type of sales.

In print or in person.

Continue reading "The Little Secret About Asking Effective Sales Questions"

Why Traditional Education Only Sets You Up For A Lifetime of Poverty

Warning: This is a controversial post.

If you are easily offended, click away. Go back to your safe place, it's okay.

This is all about the reasons why Traditional Education does not bode well for the would be entrepreneur, or really anyone looking to do big things.

In fact, I would go so far as saying traditional education equals poverty.

Interested? Read on...

Continue reading "Why Traditional Education Only Sets You Up For A Lifetime of Poverty"