My goal is to help 10,000 entrepreneurs grow their business by turning advertising into profits...
But before that happens, you may be asking....
Just who is this Ben Byrne guy...and...why should I care what he has to say?
I’m Ben, a former dirt-poor door to door salesmen from a little place called Halifax, Nova Scotia.
For far too long I struggled with selling because I wasn’t a natural extrovert, I hated rejection, and I couldn’t stand the high pressure sales tactics we were taught to use on our prospects.
I was constantly searching for a better way to sell, and luckily I stumbled upon the skill known as copywriting. That’s just a fancy word for the ability to persuade someone to buy without ever having to be in front of them, or talking to them on the phone.
Now it’s my goal to help 10,000 entrepreneurs and salespeople grow their business using simply the power of their words. Because I know how painful it is having to prospect for sales, and how copywriting can help make the job so much easier.
The problem is, there’s no way I can help that many people with the limited time available to me, most of which is already gobbled up by my client's.
So I decided to bottle all my knowledge of copy and sales funnels which I learned from being in the trenches, helping real businesses... and turn it into an easy to follow set of formulas and templates, which anybody can instantly understand and put to use.
This is a much more affordable way for everybody to get the help they need to grow their business, without having to hire me one on one.
The solution I created is called the 7 Day Funnel, and I’m really excited to share it with you.
Put simply, if you need a working sales funnel within one week or less, this product will help you do that...
Or if you’ve already built a sales funnel and it’s not working, this product will help you diagnose why that is and fix it…
And lastly, if you’re a freelance copywriter or marketer like me, and you’re looking for a new service to provide for your client's - this product is especially for you.
Here's a link where you can learn more now: The 7 Day Sales Funnel
More about me...Here's a short "highlight reel" for you...
I was born and raised in Halifax, Nova Scotia (on the east coast of Canada).
Before I really found my calling as a self-certified marketing ninja, you might say I wasted a lot of time.
At age 20 I decided to drop out of university and moving across the country. I've worked in a full spectrum of jobs trying to find something I was really passionate in...
You name it, I've probably done it: door to door sales, junior HR assistant, engagement strategist, electrical work for movies, selling car parts, recruiting, business development manager, and finally freelance copywriting.
Yeah, I've been around...
I'd like to tell you that I am different, that it is in my DNA to thrive, and I'm a "self made man".
But that simply wouldn't be true.
The fact is I have been very lucky.
I was fortunate enough to have met great friends and even luckier to have awesome parents.
My Mom and Dad both have a serious entrepreneurial spirit, a knack for selling things, and they really work their butts off.
Ever since an early age, I was "indoctrinated" with the entrepreneurial mindset.
You see, a belief my dad instilled in me which I firmly believe 100% is that you will never, ever be happy working for someone else...
And you will definitely never get rich working for someone else.
My mother on the other hand has always had a steady job and wanted security for me and the life she never had.
She started making jewelry and sold it on the side after I came home one day and begged her to make me a bead man at the age of 5 or so. I got that bead man ( my first sale).
While I grew up my dad definitely went through his fair share of struggles.
Dad was always chasing the big picture, always creating various companies. He likes to say he graduated from the school of Hard Knocks.
For better or worse, I'm a lot more like him now...
He and his wife run a very successful company now, but it hasn't always been that way.
There was a time when they could hardly afford Kraft Dinner...
Their story is the kind I love.
The underdog, the person who gets knocked down 7 times and gets up 8. The sort of people who never say die and don't give up for anything. I'm happy I got to watch them go from rags to riches because it inspires me to do the same.
For a brief time, I thought about getting a "real job" so that let me to enroll in Mechanical Engineering Technologies or METG. If you've never heard of it, just know it's basically a big word for "a lot of math and no real life skills".
Anyway, I quickly found out post graduation that nobody likes hiring METG graduates unless they have 3-5 years experience, go figure...
That led to a weird decision to move across Canada to Toronto where I figured I would have a much better chance of getting an engineering job.
Long story short, the job situation wasn't much better there and the only job I could find was commissioned door to door sales....
Knowing that sales is the best skill you can have for creating your own business and being a big believer in personal development, this made a lot of sense to me at the time.
However, if you've never tried d2d sales, you only need to know one thing: It's hard!
In order to become the best salesmen I could be I started reading every sales and marketing book I could get my greedy little mitts on.
I basically committed myself to go to bed a little wiser and a little better every single day.
In a few short months I managed to read well over 150 amazing books...
The first real turning point for me came in the form of a book called "The Education of Millionaires".
That book introduced me to a world which I had NO idea existed...the world of Direct Response Marketing.
The author spoke about two guy's who lived an unbelievable life. One by the name of Dan Kennedy, "the millionaire maker".
The other was a fella named Frank Kern, an internet marketing mastermind.
Dan is a direct response copywriter and a strategic marketing consultant. He routinely makes $100,000+ per sales letter. On top of his huge upfront fee, Dan typically gets a 5-15% royalty (which ends up making him much more).
Prior to reading this book, I had no idea copywriting was even a thing.
(Copywriting is simply writing sales messages. Typically it could be a sales letter, an advertisement, landing pages or websites, email sequences, video sales letters, or more).
I found out that you can essentially make people raise their hand and come to you, instead of having to constantly prospect and cold call on people. Needless to say, I was instantly hooked.
From that day on I have been obsessed with mastering copywriting and marketing. This involved me reading dozens of books, some out of print and very costly. Plus spending untold sums on courses, watching videos, joining copywriting Facebook groups, and most importantly...Actually writing copy!
I love copywriting because it combines everything I'm interested in... sales and persuasion, writing, marketing, and entrepreneurship. It's endlessly fascinating to me.
In fact, If you click over to my services page, you can apply to have me write sales copy for you. Before you do that, I recommend you join my daily jenius report mailing list to get a better idea of my writing style.
In case you were wondering,
My personal goal is the become the greatest copywriter on earth - judged based on how much wealth I create for others with my words...and my business goal is to help 10,000 entrepreneurs just like you grow your business by turning advertising into profits.
You can help me do that by following this blog, my social media accounts (go to www.clyxo.com/benbyrne) and joining the "Daily Jenius Report."
Click here to download my latest book Unique Selling Personality: The Entrepreneurs Guide to Standing out from the Crowd, Growing your Personal Brand, and Selling more at the Same Time.
(Wondering "Why Jenius?" It's self deprecating and funny, plus it would be a dbag move to call it the Daily Genius Report. It IS the spot where I release my best material and exclusive products though.)
From day 1 the purpose of this blog was to document my growth as an entrepreneur, freelance copywriter, and marketer. If you're interested in these topics, you've definitely come to the right place.
Follow me as I share all of the latest trends and tips in business, marketing, copywriting, persuasion, and mindset here and go ahead and grab my latest book at the bottom of this page.
Talk to you soon,
Benjamin "Truly a Legend in his Own Mind" Byrne
AKA The self proclaimed (and therefore true)
"King of Copy"
January 5th, 2016