You and I hear this every single day on social media.
“If you wanna make the big bucks, you gotta become an expert in your niche, an authority. A guru.” (Yuck)
That’s the pinnacle right? And how do you become one of them expert authorities?
Well you gotta give out content and build goodwill, DUH.
Well, naturally this means you better start giving away all your “top secrets.”
You better jump on Facebook live and start teaching your followers the 3 top ninja strategies for making all dem monies.
You better do a 90 day video challenge. (I just finished one. Where all my moneys?)
Try this for a good 3 or 4 months. Jab jab jab jab.
Time for the “right hook”. Aka, FINALLY asking them to buy from you…and…radio silence.
What gives, man?
Well if you buy into this “You must be an Expert” mentality, there can only be one answer.
Obviously you didn’t give enough free content. Obviously you must not be an authority yet…
So you do the only logical thing….
You keep “jabbing”. You keep creating goodwill. All in the hopes people will finally know you’re an expert.
(and they’ll buy your shit)
So off you go, making more content, more content, more content.
An endless hamster wheel of content later and you’re dead broke…
Living on food stamps, collecting coins under the couch cushions…and dying from scurvy because you couldn’t afford to buy an orange.
Here’s the problem with becoming an expert.
Experts are really teachers…
Do teachers deserve to make a million bucks per year? YES!
Do they make that much? NO!
Teachers get… apples.
They get whoopee cushions placed on their seats…
…and maybe, if they’re lucky, they get one of those teacher of the year mugs.
Experts = Teachers.
Teachers = Broke.
(no offense to teachers, you’re great people doing an incredible service and I love you all)
This story isn’t about my opinion on how much teachers and experts SHOULD get paid. This is about reality.
Because when it comes to business, the simple fact is experts are now a dime a dozen.
Everybody is an expert at Facebook ads or Copywriting or underwater basket weaving.
Bottom line: If you’re competing in the expert arena, you’re fighting for scraps.
However, DON’T get me wrong — I’m not saying you shouldn’t give value in your marketing. Not at all.
You just have to be smart about it. You have to stack the odds in your favor. You have to change the rules you’re playing by. (Getting sick of these platitudes yet? lol)
Check it out — there *is* a very specific framework you can follow.
Doing so gives people JUST enough to whet their appetite…just enough to make them want more…which they can only get once they buy from YOU. (queue evil laugh-muahah!)
And the best part is, you don’t have to be a “super expert" for this to work.
You don’t need to drown your market in free content and goodwill, either.
Anyone can do follow this easy system once they realize what they’re doing wrong…
Fair warning though, it can get weird. When you follow this framework, the people consuming your content will actually get chemically addicted to hearing from you.
Would you like to know how it works? Huh, would ya?