Entrepreneurs! Are you making yourself dispensable?

The Case for making yourself DISPENSABLE!

How often have you heard the advice to make yourself indispensable so that you will never have to worry about losing your job? The standard thinking in the corporate world is making yourself indispensable equals job security which equals money which equals freedom. While this might be a valuable train of thought for these people, once you start your own business, your goal is to make yourself replaceable.

Here's why...

Everyone has the tendency to think that they are the best at everything they do in their business. Nobody can do what I can do! I'm the best! The thing is this could very well be true, you might be the best at every single part of your business, what's your point? As I have mentioned previously  in my productivity post, your primary goal as an entrepreneur is, I would assume, to make money. The main way to do that is simple: focus on the highest paying tasks in your business that only you can do best. In my opinion this is one thing: marketing. The purpose of your business is to make its owner ( you) rich.  Never forget it!

If you are spending all of your time running your business, doing bookkeeping, sales and marketing, customer service, fulfillment - you name it, you will burn out quickly.

So you need to build a strong team, and then you need to duplicate yourself, and then you ultimately need to replace yourself. We all have our strengths and weaknesses, and every single successful person out there will tell you that you need to focus on building your strengths, and ignoring your weaknesses. Of course the exception is if you are 250 pounds overweight, then obviously fitness isn't a strength of yours and you have to address it immediately. But you get what I mean.

Once you have a team you must gradually release the reins of your business if you want to enjoy the freedom you wanted when you created your business. What Dan Kennedy mentions in his book No B.S. Time Management for Entrepreneurs ( which I strongly recommend everybody read), is that, to their own dismay, when most entrepreneurs take a vacation they usually come back to find that everything has been running just fine without them. You don't need to add your personal touch to every single part of your business, in fact you should be making systems that will make your very presence completely unnecessary. The lesson is that sometimes good enough, is good enough and you should work towards "firing" yourself.

So keep your eyes on the prize and don't make the same mistake of thinking that your entrepreneurial venture is the same as a corporate job. Make yourself dispensable by delegating your lower $/hr tasks to employees and work yourself out of your job to enjoy the freedom you were looking for in the first place.

Ben

 

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