The Great Webinar Sales Secret

G'day,

Today I wanted to share the number one secret to making "All dem Monies" with Webinars.

I assume you don't need edu-ma-cating on the value of a good webinar...but just in case you do, here's why you should start webinar-ing now.

There's no better or faster way to build a strong connection with your audience, to become an authority in your marketplace, to pre-sell folks on working with you, to build a powerful brand, and to make a whole dang boat load of cash than a webinar.

Got it?

Great. Before we get into the biggest webinar sales secret, let's clear the air of 3 big myths about webinars.

Here they are.

Myth 1: Webinars are DEAD!

Everything is dead, depending on who you listen to. I'm here to tell you they' re still running better than ever.
In fact, they're only just starting to get adopted by main stream, non internet-marketer peeps.

Webinars are being used to sell everything from courses, consulting, coaching, high ticket products, houses, generators, financial services, the list goes on.

Bottom line: It's a great idea to jump on the webinar train now.

Next,

Myth 2: Nobody will buy from my webinar because I'm not an authority.

This is a common form of what I lovingly refer to as "head-trash".
People WILL buy from you if you follow this simple formula...

The formula is what my home boy Frank Kern refers to as "Results in Advance".
In other words, demonstrating you can help them by actually helping them and being cool to them!

This post isn't about how to deliver results in advance or the actual content of the webinar script, that's a completely different animal and it would require a few hours to explain it all.

Just know there are multiple ways to pull off results in advance and you don't have to be an authority to pull any of them off.

Before we get on to myth 3, here's a quick commercial break.
I'm available to help you with YOUR webinar too! If you scroll down to the very bottom of this blog post, you'll see my cool free offer to help you with the form yiy can fill out to apply for it.

Back to the action, here's the next myth.

Myth 3: I'm uncomfortable selling on a webinar.

I understand a lot of people struggle to transition from educating to selling. It's unnatural for most people. It was for me too.

Most people think if you just give enough valuable information, people will buy from you. Alas, here in this place we call "reality", this rarely happens.

The solution is to have a strong transition and a well structured offer.
You can follow the classic NLP "Triple Fact" method, where you state two true facts and then you give them one you just made up.

For example: "You registered for this webinar because you're interested in learning about <getting this result> (fact 1), and you've watched up until now, (fact 2) so you know this is really going to help you. (fact 3)

Boom, transition to selling.

Then you can follow something like John Carltons simple 3 part offer formula.

Here's what I've got for you today.
(introduce the product)

Here's what it's going to do for you.
(Tell them the benefits)

Here's what I want you to do next.
(price, guarantee, call to action, deadline)

Once you're done that, recap everything you just said and close them!

This works pretty great if you're offering a simple service and you wanna get people on the phone.

However, if you're asking for the sale right on the webinar, you're gonna need to use some version of "The Stack".

For a quick and diry explanation, you can check out either Dotcom Secrets or Expert Secrets by Russell Brunson.

Here's the TL:DR version of the "stack".
You basically give them a bunch of bonuses and a make it really cool if they buy now, while making sure all those bonuses disappear if they don't buy within the next hour or so.
Usually they follow a value build and a price drop as well. If you've EVER watched an infomercial, you'll know what I mean.

"You're not going to pay $1000 for all this, you're not even going to pay $500! We thought about offering this all for $297 and that would be totally fair but for today only you can get everything included plus this awesome BONUS thing valued at half a bajillion dollars for just 2 easy payments of $29.97 plus shipping and handling. Call the number on your screen now!"

OKAY, moving onto the "Great Webinar Sales Secret" you done came here for!

I thought of this today because I was recently consulting with a nice gal from Ontario. She's been running her own webinar runs her own webinar selling back end business stuff to gym owners. Basically, she helps them do all the boring non marketing and sales stuff which people like me hate.

For the people who attend her webinar, enough of them book an application and turn into clients to make it profitable for her to keep advertising.
That's always good, however...

Her biggest problem was actually getting people to show up and attend the dang thing they commited to. Her dream show up rate was 15%. Currently she was getting around a 5 or 10.
(industry average for a good show up rate is 30-40%)

And it's totally natural for people not to show by the way. As people selling stuff on the internet, it's amazing we get anybody to take any kind of action, ever! Really. The fact you're reading till this point is mind boggling.

So here's the secret I wanted to tell you about today.

The most important part of the webinar is what you do BEFORE and AFTER the webinar itself...It's not what you say during the webinar.
(Although this certainly is critical too).

Here's the main problem I saw in her funnel.
She was hosting a live webinar once a month. And she advertised all month to get people to show up. Plus she was banking on a 7 part email sequence to do the heavy lifting and pre-selling for her before the attendants showed up.
To put it gently, this was not optimal.

Her post webinar sequence started one day after the webinar and she didn't segment whether the attendee's showed up or not. And naturally she didn't know who stuck around to see the offer but didn't buy. Another HUGE red flag and a massive opportunity for more money.

Finally, she was sending them back to a replay for a few days after the webinar. This is an enormous mistake as I'll explain in a bit.

So there's a lot of moving parts here which can be improved, because when you think about it, there are only a few things that have to happen in a successful webinar funnel.

  1. They have to click on an ad
  2. They have to register
  3. They have to show up
  4. They have to buy.

Easier said than done though, Amirite?

Doctor Ben's Orders...Take Two of These and Count All the Money You Make!

Here's what I suggested she do to immediately improve her response and sales.

The 7 part email sequence itself was very well written, even for my high-ish standards. However, it's super important to realize we're marketing to people on the internet.
That means they have distractions flying up 24/7 and they do NOT want to read our emails. After looking at her email numbers, the first email had a great open rate in the mid 30's and they plummeted after like a kamikazi pilot.

The first thing I suggested she try was simple.

Do more webinars!

I suggested she hold a webinar once per week. Because as every salesmen knows, delay is the death of the sale.
You don't want people waiting 15 days to catch your next webinar. They've already long forgotten within a few days max.

NEXT, I suggested she create two indoctrination videos. These do the job of pre-selling them on watching the video, establishing some goodwill, and answering their biggest objection.

On the first indoctrination video, I suggested she add a PDF download which is a fill in the blanks. The PDF teases the person with all the information they want to know and will learn on the webinar. You leave the tasty bits blank. This counts on most peoples OCD-like need to complete things.

For example, the number one sales secret on webinars is to focus more on ___ and ___, instead of ___.

See how that works?

Finally for the "before" section of her funnel, I suggested we really crank up the "show up emails" on the day of the webinar. I suggest at least 4 emails on the big day.

Moving on to the "After" stage.

The first thing I suggested she do is send an email 30 minutes after she made her offer. This will have a tremendous effect if you position it right.
I've seen this literally double sales.

Next, I told her to stop offering replays as this only is rewarding bad behavior.
You want to create genuine scarcity with your valuable training and you don't want to teach people it's okay to not commit to something they committed to! Got it? Great.

So what should you send people to instead?
Make an offer page! You set up a countdown for the offer you made on the webinar, you write it like a standard sales page with all the benefits and the price and all that fun stuff. Whatever offer you made at the end of the webinar. Cool?

I also suggested she focus on her biggest opportunity: People who saw the pitch, but didn't buy.
She needs to configure her email automation to magically speak with her webinar software and tag those who saw the pitch but didn't buy.

Why? Because these people are her BEST prospects. They're clearly interested, they just need a little push and they need special treatment.

For example, you can send these guys objection handling sequences and then countdown sequences.

All smart, money making tactics you can implement right away.

Now, if she does all that stuff, or even half of it, I'm willing to bet she'll be making 6 figures a month pretty quickly.

Now if you liked this stuff and you're serious about turning your webinar funnel into a winner (or making one in the first place),  I've opened up some time in my schedule to help you.

We'll get together on a 45 minute call. There, I'll go over the exact same process I took her through. On this call, I'll help you solve any issue you're currently facing... Whether it's nobody clicking on your ads, no registrations, nobody showing up, no sales, or not having webinar in the first place.
(You might not even NEED a webinar. I'll quickly tell you if one would make sense for your business, too)

And here's the best part.  I'm willing to do this all for FREE!

Why would I offer such a valuable service? It's really quite simple.

I love giving back to entrepreneurs and I really dig learning about other peoples businesses. Also, *gasp*- this is one way I get new clients.

If you want to become a client of mine, great! My flat retainer fees are currently $5000 a month or $10,000 a month. We can discuss what that buys you on our call if we're a good fit.

But check it out, this is NOT a sales pitch in disguise. At the end of our call if you feel like I've wasted my time and my advice isn't gonna help you, I'll gladly pay you $50 for your time.

Okay? Cool.
One last thing, this offer is NOT for everyone.

Here are my *Dream Dates* aka dream clients.

You're already advertising and you're selling an awesome product with testimonials to prove it.

You're selling a high ticket item over $3000, or you're willing to make a high ticket offer.

You have an email list of over 1000 prospects and buyers.

Plus you're a cool and friendly person!

If that's you, I placed a form below which you can fill out. It's a few non-invasive questions about your business and such.

Fill that out, I'll take a look at it and if we're a good fit, I'll reach out to schedule a conversation with you. Err, I mean, I'll have my executive assistant do that, because I'm very busy. And rich.

My desk smells of rich mahogany.

Anyway, here's the form.
Talk to you soon.

Ben Byrne

 

 

 

The 9 Pillars of Business Success

Today I wanted to share a business lesson which WILL make you more successful if you take it to heart.

Do you remember the original Karate Kid movie?

Growing up, that was one of my favorite movies.

The story line is a classic heroes journey. Loser kid gets redemption and becomes a kickass karate guy.

(I could really relate.)

But here's the marketing and business lesson I picked up.

Do you remember Mr Miyagi's classic training?

Wax on, wax off...

Painting the fence...

...In other words, mindlessly boring tasks.

The Karate Kid thought the old man was wasting his time.
"Why do you keep making me do these stupid chores!? I want to learn REAL karate!!"

Where's the flying kicks?
Where's the karate chops breaking through 3 boards?
Where's the 5 finger death punch, where the victims heart explodes after they walk 5 steps?

He wanted to learn the COOL stuff he saw in the movies. But this damn old man kept wasting his time with boring stuff...

And then as we all know, it turns out the advanced karate training WAS those simple, boring moves.

In other words, Mr Miyagi focused on teaching him the basics.

Not the roundhouse kick
Not the "flying dragon hidden monkey technique"
Not even the super secret "reverse throat-rip death claw" move.

What I didn’t realize as a kid was how true this principle is for the rest of life.
At least 80% of all results come from mastering the fundamentals.

The boring old basics.
The advanced stuff barely moves the needle.

Yet, most people want are just like the Karate kid. They want the hacks and the ninja tricks. Look at most internet marketers for instance.

Every newbie wants to know all the secret persuasion tactics and the killer promotion strategies… before they’ve even created an offer or made a single sale.

So the easy way to get ahead is by using the karate kid secret in your business.

You need a little "wax on" in your business.
You need a rock solid grasp of the fundamentals.

I’ve narrowed them down to 9 “pillars” for you.
And whenever I look at a new business, I always go through the pillars in this specific order.

1) Your market and knowing the market segment or niche you're going after.

There's a good reason this is number 1 on my list.
Getting just this one right is probably the most important thing you can do in business.

You can be a total screw up in every other category and still be successful if you have your target market dialed in.

How do we do this?

The first step is to make an avatar.

This is something you can do immediately after reading this post.

Just answer the following questions in as much detail as you can.

What are your ideal clients demographics? IE: Age, sex, job title, income, political standing, and so on.

Next, what are their psychographics?

What do they want? Why do they want it?
What are their fears and frustrations?
What are their objections to buying?

Which media do they consume? Are they on LinkedIn? Facebook? Are they Amish?

Next, have they bought your type of product or service before?

Finally, who are your competitors?

That's your homework.
Answer all those questions in as much detail as you can.

2) Your offer.

This is number 2 because you can't make an effective offer to someone you don't understand first.

So to get crystal clear on your offer, first become fully focused on your target market and avatar.
You have to know what makes them tick before you can make a good offer, so don't skip step 1!

Dominoes had one famous offer.

It was so good they grew into a 2 billion dollar nationwide brand almost overnight.

"Delicious Pizza delivered hot and fresh in 30 minutes -or its free!"

Ever ask yourself, "Why'd that work?"

The obvious answer is because other pizza companies were NOT delivering their pizza fast, or hot and fresh.

They also specifically targeted college towns.

Why? Because they're full of kids suffering from a bad case of the munchies...literally a starving market who is highly interested in getting pizza fast.

Why would they have the munchies? I have no idea...ahem, moving on.

For best results, you'll want to target the segment of your market with the most amount of money to spend, with the most amount of urgency for your product.

3) Your price point.

Once you know your offer, you need to know what price point to sell it at.
Again, this is entirely dependent on two things.

First) the segment of the market you want to serve.

Second) The value of your offer to that segment.

Here's a thought experiment you can try
Let's say you have a $5000 fitness coaching package.

Now, which of these 2 options would make your selling job easier?

Option A: The 19 year old college kid who loves working out, eating right, but hardly has two nickels to rub together.

Or Option B: The 51 year old stressed out executive. The overweight CEO who might literally die if she doesn't get results fast. To her, the $5000 is a pittance compared to the benefits she'll receive.

Such as more energy, more focus, the ability to deal with stress better, to make better decisions, to prolong her life so she can actually enjoy the fruits of her labor, the confidence which comes from being in amazing shape, the list goes on.

As you can guess, one option is fighting an uphill battle and the second is shooting fish in a barrel (to shamelessly mix metaphors).

There's always a market segment who wants your product NOW and they have the money to spend on it.

Find them.

4) Sales

Selling your product or service needs to be your top priority. The better you get at sales, the better chance your business has of success.

One piece of advice I picked up from Dan Kennedy is always tying your activities back to your goals.

In particular, revenue generating goals.
By those I mean talking to a potential prospect, upselling your current clients, asking for referrals, and so on.

The problem is, most people are completely full of "head trash'.
They don't have the right mindset for sales.
They consider it to be sleazy or beneath them.
They also think selling automatically means you have to be the pushy used car salesmen, or the annoying telemarketer who talks for 6 minutes before you can get one word in.

I know this "sales is yucky" feeling well, because I had it too!

News flash: It doesn't have to be that way.

You can make a TON of money selling in a "cool way." In fact, I wrote a book on how to do so.

To help you out, here's a few mindset tweaks you can make.

  1. You're offering real value in exchange for the money you're asking.  In fact, your client is getting 10 times more value than what they're paying you. (If they're not - Sell something better!)
  2. People will say no to you - it's natural and it's perfectly acceptable. That's what they're SUPPOSED to do.  Persistent follow up pays off in this situation. If they're assholes to you, that's fine too. On to the next one.
  3. Sales works because you're solving someones problem...and if they have a serious enough problem which you can solve, you're doing a real service to them.

That's all.

Repeat after me: Sales is good. I love sales because I'm helping others. The more I help others, the more I'm rewarded with money.

Moving on,

5) Message

Message put another way is the copy in your marketing.
This includes:
Your website, ads, business cards, every word you say to people which attract them to doing business with you in the first place.

Obviously I've chosen to specialize in messaging so I could go on about it all day.
However, notice I didn't put it first in our list?

That's for a very specific reason. Everything begins with your market. You can't write a message and try to graft it onto the market, you gotta do the opposite.

Dan Kennedy has a famous term called Message to Market Match.
The idea is tailoring your message so it speaks exactly to your market.
Sounds good at first, but I think this idea is backwards.

Market to message match puts the emphasis on the most important part of the term: The Market.

Once you find out what makes them tick, they'll write your message for you.

6) Funnel

Forget everything you heard about sales funnels and simply focus on the next question.

How do you take someone who does not know who you are all the way to doing repeat business with you?

This is the basic premise of a funnel.

And they can take many different shapes.

Sometimes it's a blog article, to an opt in for your email list, to emailing offers to jump on a call with you...

Sometimes it's a Fakebook ad, to a webinar, to an application, to a phone call with you...

And sometimes it's simply calling up businesses, getting appointments, meeting them, and closing them.

Their basic elements are as follows:

  1. Traffic Source.
  2. Opt in to become a lead
  3. Convert to a customer
  4. Buy again or refer you (optional but this is the goal)

Your sales funnel will depend on a few variables which we've already covered.

Your market, your price point and offer, and ultimately sales.

We can get fancy here and add automation so you don't have to be constantly following up with people, but let's save that for another post.

Finally, there's a hidden benefit to funnels not many others understand. The right funnel allows you to spend more money than your competitors to acquire a customer. If you can spend more to acquire a customer than anyone else, you win.

Next,

 

7) Traffic

I place traffic higher up on the list.
Why? Because I like to have everything in place before I start buying ads.
That includes my perfect avatar, messaging, automation sequences, offer, price point, sales process, positioning (which I'll get to in another article) and funnel.

Some like to do the opposite.
They follow the entrepreneurial style "ready fire aim" approach. There's no problem with that either.
I'd love to do so, but my engineering mind likes creating order out of the chaos. What can I say? I'm working through it.

Traffic is an essential element of your business though. You can't scale "free" as any entrepreneur will tell you. Real wealth comes from turning advertising into cash.

So regardless of whether you're a B2B or B2C business, you gotta crack the code on successfully (meaning profitably) advertising for your business.
Where does your target market hang out?  What messages do they like? Which funnel filters the best ones to you?

Luckily, if you follow my steps, you've already done this part - right?

Most people are terrified of paid traffic and I totally get it.
Most people don't even believe advertising works.
Thankfully I've been thoroughly brainwashed by direct response marketing. I'm about as obsessed with advertising and paid traffic as they come.

But you gotta tread carefully. Traffic is where all the bright and shiny object (BSO) monsters live. It seems like every week there's a new platform to advertise on. Frankly, it's exhausting keeping up with them all.

So before you try to master every source of traffic, choose one and conquer it.

(However, always have contingencies or back up traffic sources in place, because one is the worst number in business)

Speaking of business...

8) Your business model.

This is often the last thing people think of when they go into business...and that's a big mistake.

Your business model is simply what you do in exchange for money.

For instance, consulting might be two 30 minute phone calls a month where you advise the client and get paid a retainer. I'm a big fan of this model.

Or it could be performance based consulting where you get a percentage of the increase in revenue you provide. I'm a HUGE fan of this model.

Another great model is group coaching.

Here's one great way to fulfill group coaching.
If you have a subject which lends itself well to a curriculum structure, you can get a group of similar people together. They could be accountants, copywriters, or people who want to lose weight.

Next, you take them through your group coaching program so they all learn at the same time. Many of them will ask questions which the others might be thinking, so there's a synergistic effect for them.

And of course there's done for you services, affiliate marketing, ecommerce, or masterminds. They all have their pros and cons and it's important to pick one that suits you.

Truthfully, there are millions of business models to choose from so give it some serious thought.

9) What ties all of these things together?

Your Mindset.

Mindset may be the most important pillar of them all. If you have the right mindset, you can still win if you get everything else wrong.
Because with the right mindset, eventually you'll get all of the fundamentals right.

But with the wrong mindset, you can have everything else right and still lose.

Henry Ford had a quote.

"If you think you can, you're right. If you think you can't, you're also right."

Mindset mindset mindset.

I've read a ton of books on mindset. Here are some great ones.
Psychocybernetics by Maxwell Maltz, The Magic of Thinking Big, Never Eat Alone, No Excuses by Brian Tracy, No BS Wealth Attraction by Dan Kennedy, and Success Forces by Joe Sugarman.

Okay, I've given you enough to chew on today.

If you liked this, I've gone ahead and opened my schedule up for some one on one "Business Breakthrough" sessions.

We'll get on a call for about 45 minutes and I'll help you get clear on all these pillars. Next, we'll work out a strategy to help you hit your revenue goals for your business. You'll leave with a solid plan of attack for the next quarter.

However, since most people aren't even clear on their target market, usually we won't get to all 9 pillars in only 45 minutes. Still, that's the goal.

So if you're wondering why I would be offering free help, it's simple.

I love helping business owners using the skills I've acquired over the past few years and I know I can make a huge difference to any business, anywhere.

Plus I know you'll love the work we do together so much, you'll probably want to keep working together by becoming one of my clients.

With said said, keep in mind: this is NOT a sales pitch in disguise.
There's no hard sell at the end of this session, just an option to say yes or no if we're a good fit.

I plan on delivering real actionable value to your business so if you feel like I wasted even one second of your time, I'll gladly send $50 to you or your charity of choice.

However, my time is limited and I can't help everyone.

Here's my dream client.

You deliver an amazing result or product and you have testimonials from your happy customers to prove it.
Ideally you are offering a premium product at a premium price point (over $3000.)
Or you're willing to make such an offer if you knew how to market it right.

And preferably you should already be advertising, with a list of buyers and leads.

Those are the people who I can really over deliver great results to.

So if that's you there's a special form below. Go ahead and fill it out. Don't worry, it's a few uninstrusive questions about you and your business.

After that, we'll set up a skype call and I'll be talking to you soon.

Thanks for reading this, I hope you enjoyed reading this post as much as I did writing it for you.

Talk soon,

Ben Byrne.

 

 

Rules Vs Principles

Marketing is too full of rules and not enough principles.

Let me "mansplain" it to you.

In the words of Robert McKee, author of "Story",

A rule says you MUST do it this way.
A principle says "this works...and has throughout all time."

What are some "rules" in marketing?

You must nurture your email subs with "valyoo".
Always have a tripwire in your funnel.
Red CTA buttons are the best.
Long copy doesn't work anymore.
Video always beats writing.
Email marketing is being replaced by Facebook bots.
A 5 day soap opera sequence is the best type of email.

What about some principles?

Questions engage people and get attention.
Stories persuade us naturally.
People buy for emotional reasons over logical.
We pay to solve problems and the more urgent the problem, the more we'll pay.
Curiosity is a powerful force for selling.
People buy things for their own reasons not yours.

See the difference?

Rules are always absolutes. Only a Sith deals in absolutes.
Principles on the other hand are as true today as they were 20,000 years ago.

So what's the point?
Well, the first is if somebody is telling you how you MUST do X or Y, chances are good they don't know what they're talking about.

Secondly, the more you focus on principles, the more likely you'll be successful - especially in advertising and sales.

Try developing a checklist of proven principles every time you write an ad - if you like, maybe I'll create one to give away.

In the meantime, my book Introverted Selling Secrets is FINALLY ready to hit the publishers. (I've been putting it on the back burner).

You can get it here before it goes to the masses on amazon.

www.BenByrneMedia.com/introverted-selling-secrets

Not on the daily email list yet?
You're missing out!

When you opt in not only will you get daily marketing and sales tips (that you haven't heard everyone else saying), you'll also get a whole bunch of goodies like my Breakthrough Advertising notes by Eugene Schwartz!

Underwater Real Estate

In the 1920's, there was a "goldrush" most people have never heard of.

The sale of "Underwater Real Estate."

It sounds ridiculous thinking about it, but some con artists walked away with millions of dollars.

While their unsuspecting victims lost their shirts.

As they say, history always repeats itself.

I look around and see all kinds of examples of "underwater real estate" being sold.

Dan Kennedy coined the phrase "market to message match".

And the marketing results triangle which consists of market, media, and message.

Out of those 3, one is always presented as the newest shiny object.

Media.

In reality, media is inert without the other two forces in place.

For instance, all kinds of people think Shopify and Clickfunnels are going to make them instant millionaires.

Just more examples of underwater real estate being sold.

You need to get hip on the fundamentals of business so you don't get taken advantage of.

Here's a mini lesson.

Media consists of two things.

A place that attracts the eyeballs of a definable segment of the market...

And a delivery mechanism between the market and your message.

Nothing more.

One day it was a caveman drawing on a wall.
Then it was some Egyptian dudes writing out scrolls.

All the way up to telephones, fax machines, email, smart phones, Google, Facebook, Twitter, Snapchat, and so on.

The people who take the hardest hit are always the ones who focus on media first.

They never see the inevitable coming.

In the 80's, they were giving away television space.
Now it's insanely expensive.

In the early 2000's, you could buy Google adword keywords for a penny a click. Now a few clicks of the same keyword could cost you hundreds.

Facebook is heading in the same direction. It's not a matter of "if" but when.

Back in the day, you could make thousands of dollars as an affiliate using SEO tactics too - until one Google slap took it all away.

Shopify is heading in the same direction.

Now, what's the opposite of investing in underwater real estate?

Simple - focus on the other two sides of the "results triangle".

Market and message.

For starters, they change MUCH slower.

A message that sold to a market 100 years ago, will still sell to them today with a few tweaks in the language.

A market is a significant segment of the population who shares the same desires or problem with money to buy... and they can be reached affordably with advertising.

There will always be opportunities had by focusing on what the market wants and crafting the right message to appeal to them.

Just like there will always be another media popping up with boatloads of people yapping about how great this one is and how the rest are dead.

All of my courses focus on either the market or the message and if you don't know where to get started, here's something that will help fast forward your results.

www.BenByrneMedia.com/eps

 

 

 

The Mating Call of the Flakepreneur

Flakepreneur alert: If you're easily "triggered', read no further.

...Still here? Okay, good.

Check this out, I came across a thread getting an unreal amount of "engagement". The topic?

Authentic marketing.

More importantly, how one flakepreneur feels scarcity (limited supply) and urgency (impending deadlines) are NOT authentic marketing...

And, how both should go the way of the unicorn - extinct.

Needless to say, this was like the mating call of the flakepreneur. It was a total feeding frenzy of bull shyat.

I quoteth...

"I would personally feel more comfortable buying if I had complete freedom to buy anytime I want."

My god, if we all let people buy anytime they want, we would all be broke.

Scarcity and urgency are still used...because they work.

In fact, they are time honored principles (not tactics) of direct marketing. They MUST be used, especially in our day and age.

If you don't pressure someone to buy, they're gonna procrastinate and they'll probably forget about you entirely.

The key of it all is to use real scarcity and urgency.

If you say you're gonna increase your price, actually do it. (As I do).

If you say you're only letting 20 people join, only let 20 people join. That's as close to "authentic marketing" as you can get.

Remember, nobody feels pressured to buy something that ALREADY want to buy. We only feel pressured to buy or do stuff we don't wanna do.

Don't believe me? Imagine you had two friends trying to convince you to take a trip.

Friend A wants you to go on an all inclusive trip to Cancun, Mexico.

Free drinks, great weather, awesome nightlife, gorgeous weather...

He calls you everyday asking you, no pressuring you to go.

Friend B does the same, except he wants to go camping in Iran.

Which friend are you going to be more annoyed with?

Anyway, that's enough value for you today.

Learn to authentically market the way that actually works here.

www.benbyrnemedia.com/eps

And join my list for more goodness below if you haven't yet.

When you do, I'll send you a whole bunch of goodies, including my notes on Breakthrough Advertising.

I think about you in bed…

It's true. It drives my girlfriend crazy.

But I can't help it, I think about you late at night.

In particular, my brain seems to work overtime while I'm trying to fall asleep.
That's when I come up with my best ideas for emails and blog posts.

It'll be 1:30 am, I'll wake up and scribble some random words onto my bedside notepad.
My girlfriend is a light sleeper so I wake her up all the time when that happens.

...And in the morning, I'll look at my scribbles and try to remember wtf I was thinking of.

It's all a very strange process.

The point of all this?

Inspiration comes from at the strangest times, make sure you're ready to jump on it.

Now here comes a switch up from my standard shameless pitch.

Diggy: My friend and I are about to launch an ecommerce consulting agency.
In particular, we're looking for 1, maybe 2 shopify stores to help.

See, most store owners have no clue how to monetize their email lists...and we do. In fact, we're so confident we can increase any stores monthly sales by 10-30%, we'll work in exchange for just a testimonial.

(in other words, it's gonna be 100% free for you or said store owner.)

Should you or someone you know own a Shopify store with an underperforming list, reacheth out to me through my services page.

Or send me a message on flakebook.

T.T.F.N.
(ta-ta for now)

PS. I saved my shameless pitch for the very end.
Want to get your hands on my latest bag o' goodies?
Slap your email in the box below.

When you do, you'll get a bunch of awesome stuff plus emails just like this post. (but like, way better).

Know Thy Enemy

Every year the stakes get higher for starting your own business...

On one hand, we have access to more people and potential customers than ever with social media.

...On the other hand, competition has never been greater.

I'm not talking about actual competitors though. If you're a marketing consultant, your competitors aren't other marketing cosultants.

Ditto for any other business.

Want to know who your REAL competitor is?

Continue reading "Know Thy Enemy"

How Trying to Get Laid in A Bar Relates to Business and Sales

Most businesses try to sell their services a lot like how drunk guys try to pick up chicks in a bar.

Now I promise...when I sat down to write this post today I didn't think to myself, "hmmm, who could I offend today?"

Oh yes of course! I've got it!

Women!

...It just turned out that way.

I promise if you look past my crude comparisons, you'll see the wisdom behind my words.

Continue reading "How Trying to Get Laid in A Bar Relates to Business and Sales"

Business Superpower Zone: The Key to Riches and Fulfillment.

Everybody has a superpower.

Yours is different than mine no doubt...

And you might have a different name for your superpower...

Maybe you call it your purpose.
Or your passion...
Or even your personal destiny.

Whatever you call it -I believe when you identify your superpower and you spend the majority of your time performing it, you will make the most amount of money and have the greatest sense of fulfillment.

This post is going to help you identify yours.

Continue reading "Business Superpower Zone: The Key to Riches and Fulfillment."

Modalities of Marketing: The Key to Making Offers Convert?

G'day Internet friends,

Ben here for another nailbiter of a blog. This one could potentially change your life and business if you're trying to turn advertising into cash.

It's all about understanding modalities when you're running paid ads, and trying to make your offers convert.

For more information check out this interview between Kevin Rogers and Charles Kirkland around the end.

So what is a "modality of marketing?"
Continue reading "Modalities of Marketing: The Key to Making Offers Convert?"