Emotional Writing- How to Press Your Prospects Hot Button’s

Today I'm going to share a fairly personal story which also holds a powerful lesson for emotional writing.

You see, copywriting is all about motivating your readers to take the action you want, and in order to do that, you're going to have to use the one tool at your disposal...

Your prospects emotional hot buttons.

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Content Marketing: How Smart Marketers Do It

How Smart Marketers Do Content Marketing: A Complete Guide


Do you understand Content Marketing?

I mean REALLY understand it? Because surprisingly few people do.

There's a fundamental misconception of content marketing.

It's why most content writers get pigeon-holed into only being a $50 article writer, never getting the fee's they deserve.

Most people have no strategy around the content they create. They just make posts with no rhyme or reason, just a vague idea that just putting stuff out there will get them noticed.

It took me a long time to "crack the content code" since there are so many myths out there.

Like the "fact" you have to create new content every single day in order to be discovered.

Or the myth you have to be on every single social media channel.

I'm going to dispel these once and for all.

Then I'll give you an all-encompassing guide to turning content marketing into profits.

And charging big fee's as a content marketing consultant if that's your bag.

Read on.

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Email Marketing Campaigns 101

Do you sell by email?

If so, have your email marketing campaigns been hitting their mark? Or falling flat?

Because if your results have been lacklustre, one of the problems might be the sequence of your emails, or lack of.

You see, it doesn't matter if you're the very best copywriter in the world,

And it doesn't matter if you have the greatest offer known to man...

It will all be pointless- if you're not sending your emails in the right order.

Read on and I'll tell you exactly why that's the case AND I'll show you the only 5 email sequences you'll ever need to know...

If you want to be able to extract the maximum amount of cash from your  list, you're gonna want to read every word of this post.

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How to Find Invisible Profits in Your Business

I guarantee you right now...

That I can increase the profitability of your business, without spending a single penny on advertising.

I'm talking about marketing optimization.

You see, just about every business has sprung a few leaks. There are holes which are most likely invisible to you, but easily identifiable to an outsider like me.

Another incredible opportunity is the power of leverage in your sales and marketing which I'll get to in just a few minutes.

Here are a handful of invisible profit centers waiting to be capitalized on...

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Niche Research: How to Sell to Junkies and Fiends

Do you know...

What the most important thing to look for if you're selling a product or service is?

Well, let's take a look at what the greatest copywriter of all time had to say. None other than...

Sir Gary of Halbert.

Mr. Halbert used to ask his audience if they were to open a hamburger stand, what’s the one thing that would practically guarantee their success?

Naturally they would shout out all sorts of answers like…

“Better hamburgers”

“Better, faster service”

“Lower prices”

“Better sales techniques’

“No competition”.

And after everyone shouted out their answer, he would give his….

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3 Copywriting Mistakes to Avoid

I want to share three copywriting mistakes I made in the past which have cost me potentially thousands of dollars.

If you just avoid these, you're going to see a huge jump in your conversions.

I've been guilty of making these 3 copywriting mistakes all too often in the past. In fact, I didn't even know about them until I had a critique done by another copywriter recently.

Here's what he found...

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6 Subtle Persuasion Secrets

You're about to learn 6 subliminal persuasion secrets used by the masters of human nature...

which hardly anyone ever talks about.

Some of these persuasion secrets came from watching what master marketers, copywriters, psychologists, salesmen, politicians, cult leaders, and other very influential people say to get their way.

Some of it came from books.

Persuasion is one of my favorite topics and I’m a bit of a (huge) nerd when it comes to learning about it.
I'm also skilled at recognizing patterns and synthesizing big ideas from various sources.

You may have heard of a few of these things before...
So before you ask "is this stuff NLP or Neuro Linguistic Programming?"

Just know I haven’t studied much NLP, so for all I know there are other names for some of these concepts.

Anyway, please remember these are very powerful when used correctly, so try and not be evil, okay?

Let’s start with one that a lot of people most likely are familiar with...

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Irresistible Offers: How to Craft the Perfect Pitch

This might surprise you...

40% of direct response copywriting comes down to the ability to craft an irresistible offer or pitch

As I stated in my last post, the Architecture of Persuasion, I am going to break down two of my real pitches for a few reasons:

1) To show gradualization in effect
2) To explain my mindset behind making a pitch/sales letter
3)To kick off my new "copy critique" section. I'm going to start breaking down sales pitches and old sales letters to show you the various bits and pieces involved in making a successful sales pitch.

Are you ready? Let's get into it...

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The Architecture of Persuasion

Persuasion is a scientific and methodical process.

If someone is telling you otherwise, they're wrong.

I was fortunate enough to recently get my hands on a copy of the legendary book...

"Breakthrough Advertising" by Eugene Schwartz

This book has gone out of print and if you look for it on Amazon...you will find it for about 900$...used!!

Needless to say I was thrilled when I got my greedy mitts on it.
Today I'm going to share a priceless lesson on the elements of persuasion from this book.

I call it "Building The Architecture of Persuasion"

Surprisingly, this is rarely talked about. ( We copywriters don't want you to know ALL of our dirty secrets)

Well I'm about to give you some "insider information" here.

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The Most Valuable Skill of The Century- Is NOT What You Think!

Do you know what the most valuable skill of this entire century is?

Did you guess something along the lines of developing software like Google or Facebook, or maybe selling, marketing, or maybe learning how to invest in stocks or forex? How about running your own business, or maybe networking, or collecting Pokémon.

Those are all great guesses,  I typically say selling and marketing are the most important...

Not today.
Not exactly anyway.

The most valuable skill is actually... Continue reading "The Most Valuable Skill of The Century- Is NOT What You Think!"