Why You Might Be A Sociopath if You Never Feel Imposter Syndrome

Everyone feels the Imposter Syndrome at one time or another, if you don't - you're probably a sociopath.

This is especially true if you've just started learning about the wild and wonderful world of direct marketing and copywriting.

I'm going to tell you first of all why you should embrace imposter syndrome and then how you can use it to your advantage...

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Emotional Writing- How to Press Your Prospects Hot Button’s

Today I'm going to share a fairly personal story which also holds a powerful lesson for emotional writing.

You see, copywriting is all about motivating your readers to take the action you want, and in order to do that, you're going to have to use the one tool at your disposal...

Your prospects emotional hot buttons.

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Niche Research: How to Sell to Junkies and Fiends

Do you know...

What the most important thing to look for if you're selling a product or service is?

Well, let's take a look at what the greatest copywriter of all time had to say. None other than...

Sir Gary of Halbert.

Mr. Halbert used to ask his audience if they were to open a hamburger stand, what’s the one thing that would practically guarantee their success?

Naturally they would shout out all sorts of answers like…

“Better hamburgers”

“Better, faster service”

“Lower prices”

“Better sales techniques’

“No competition”.

And after everyone shouted out their answer, he would give his….

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3 Copywriting Mistakes to Avoid

I want to share three copywriting mistakes I made in the past which have cost me potentially thousands of dollars.

If you just avoid these, you're going to see a huge jump in your conversions.

I've been guilty of making these 3 copywriting mistakes all too often in the past. In fact, I didn't even know about them until I had a critique done by another copywriter recently.

Here's what he found...

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6 Subtle Persuasion Secrets

You're about to learn 6 subliminal persuasion secrets used by the masters of human nature...

which hardly anyone ever talks about.

Some of these persuasion secrets came from watching what master marketers, copywriters, psychologists, salesmen, politicians, cult leaders, and other very influential people say to get their way.

Some of it came from books.

Persuasion is one of my favorite topics and I’m a bit of a (huge) nerd when it comes to learning about it.
I'm also skilled at recognizing patterns and synthesizing big ideas from various sources.

You may have heard of a few of these things before...
So before you ask "is this stuff NLP or Neuro Linguistic Programming?"

Just know I haven’t studied much NLP, so for all I know there are other names for some of these concepts.

Anyway, please remember these are very powerful when used correctly, so try and not be evil, okay?

Let’s start with one that a lot of people most likely are familiar with...

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The Curse of Knowledge

Did you know...

There's a strange quirk of human nature that affects absolutely EVERYONE... and yet, almost no one ever talks about.

It's called the Curse of Knowledge.

The people that are most damaged by it are experts, consultants, teachers, sales professionals, marketers, copywriters, and everyone else trying to communicate high level concepts and ideas.

Let me explain how it's affecting you and what you can do about it to make your messages and communications hit home every time.

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Irresistible Offers: How to Craft the Perfect Pitch

This might surprise you...

40% of direct response copywriting comes down to the ability to craft an irresistible offer or pitch

As I stated in my last post, the Architecture of Persuasion, I am going to break down two of my real pitches for a few reasons:

1) To show gradualization in effect
2) To explain my mindset behind making a pitch/sales letter
3)To kick off my new "copy critique" section. I'm going to start breaking down sales pitches and old sales letters to show you the various bits and pieces involved in making a successful sales pitch.

Are you ready? Let's get into it...

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The Architecture of Persuasion

Persuasion is a scientific and methodical process.

If someone is telling you otherwise, they're wrong.

I was fortunate enough to recently get my hands on a copy of the legendary book...

"Breakthrough Advertising" by Eugene Schwartz

This book has gone out of print and if you look for it on Amazon...you will find it for about 900$...used!!

Needless to say I was thrilled when I got my greedy mitts on it.
Today I'm going to share a priceless lesson on the elements of persuasion from this book.

I call it "Building The Architecture of Persuasion"

Surprisingly, this is rarely talked about. ( We copywriters don't want you to know ALL of our dirty secrets)

Well I'm about to give you some "insider information" here.

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This post is all about...Stealing!

Stealing business ideas. More specifically, stealing best practices from businesses that are in other industries.

You see, most businesses only look at what their direct competitors are doing, copy them.
There are so many opportunities hiding in plain sight that simply slip by them.

I'm going to give you a handful of examples on how you can grow your business just by being a little more observant.

Continue reading "STOP! THIEF!"

The Most Valuable Skill of The Century- Is NOT What You Think!

Do you know what the most valuable skill of this entire century is?

Did you guess something along the lines of developing software like Google or Facebook, or maybe selling, marketing, or maybe learning how to invest in stocks or forex? How about running your own business, or maybe networking, or collecting Pokémon.

Those are all great guesses,  I typically say selling and marketing are the most important...

Not today.
Not exactly anyway.

The most valuable skill is actually... Continue reading "The Most Valuable Skill of The Century- Is NOT What You Think!"