What is your Copywriting DNA?

I've recently uncovered my "Copywriting DNA" blueprint...and in this blog post, you too will learn how to discover yours.

Before I tell you what mine is and what that means to you, let me tell you a little about me.

(Yes, I realize this is the opposite of what they tell you to do in copywriting but hey you're welcome to leave if you don't wanna discover yours.)

So my "Copywriting blueprint" is what I call

I- E2

Now bear in mind, these are terms I made up last night, so don't go searching this stuff up because you'll never find it.

* as it relates to copywriting, they are common terms.*

Anyway, back to me.

As a kid, I always had a super overactive imagination...and I was also super shy and introverted.

So I would always imagine I was someone else.

A power ranger maybe or Duke Nukem. That's why I loved video games for so long...

And at night I would dream about awesome stuff and I'd wake up and be all excited to tell my best friend about it.

Then he would get excited too.

This imagination trait is strong within me. You can probably also call it visualization, I guess.

I can still do this- except now I can do it with other people and they give my clients and I money.

Anyway, this trend of me "becoming" someone else stayed with me.

In my childhood, I was Goku powering up to super saiyan, launching a spirit bomb at Frieza.

In my teens, I was a rockstar. I played guitar for 7 hours a day until my fingers bled.

I was was highly addicted to video games...I loved being other people. Because I was unhappy with my own character.

In my early 20's, I was a body builder guy. I worked out non stop, mostly because I wanted girls to like me.

Then I became an engineer. I wanted to be smart and have a good career.

Then I became a door to door salesmen. I was determined to become an entrepreneur, so I learned how to "hustle" and persuade people (kinda).

Then I became a freelance copywriter.
I wanted to be the best in the world, so I studied day and night to become that person..

And then I transcended that once more to who and what I am now.

So for my copywriting DNA, as you can tell, my imagination and empathy muscles are over-developed.
They look like the Hulk next to Bruce Banner.

And because my empathy is so over-developed, persuasion came extremely natural to me. Once I realized what selling and copy is all about, it was an "aha" - I can be good at this!

I was excited...

Plus, my ability to think in visuals is overdeveloped.

I understand most people don't think like me, and I'm not saying my way is "right" and yours is wrong.

Because some people are Analytical, rational, and they want to figure out the perfect message before hitting send.

They think in numbers. Maybe they can't put themselves in others shoes, so they look to the great copywriters of the ages and try to emulate them.

Others are great at observing people and so they become masters of human behaviour.

So I can't tell you exactly what your copywriting DNA might be. You must look inside yourself to figure it out.

Now...So far we covered only two parts of my copywriting DNA.

Imagination and empathy.

And I'll admit, until recently, those two have served me relatively well.

I made a fairly comfortable living.
Some months I'd be riding high, and some months I'd be sweating bullets.

And I thought I was happy. But I wasn't.

Until I figured out how to unleash the third part of my own copywriting DNA.

The third E...

It will sound simple and maybe a bit "un-profound", boring even.

But it's made all the difference.

And the reason I called it IE2 and not I -E -E  is because the second E has supercharged my I and first E, making me exponentially better, not just a little better.

And the proof is that quite simply I've made more money within 2 days of unlocking this third E...than I made half of this year.

This month I am on track to make more than I made in 2 or 3 years.

And I am absolutely being dead serious here.

So if you can do this, you will have all the same power as I do, maybe more.

The third E is the power of enthusiasm and confidence.

How's the best way to describe it?

Well, truthfully, it's more like a lack of fear.

I have completely eliminated all my filters.

I no longer care if people make fun of me.

I no longer care if they don't buy from me.

Or if they say mean things about me, or if. my ad doesn't work, or if I lose money on an ad.

And it's been this simple mindset tweak, which has made all the difference.

While I can't unlock your copywriting DNA for youI can do one better...

I can teach you how to remove the same filters I have.

Maybe. I haven't done it yet, but I think I can.

So, the person writing this today, will not be the same person writing this blog next month, let alone next year.

He will still look like me, his drivers license will say Ben Byrne, but he will essentially be another person. And I'm excited about that.

In 5 years, people will look back at this post and realize, "Ah, that's how he did it...it all makes sense now."

But what will they be saying when they say that's how I did it?

You'll have to wait and see.

This will be my last post for 2017.

I wish you all the best.

If you want to join my email list, here's how you can do that.

Until next time,

Ben Byrne.



The Great Copywriting Myth: How You Mind-f**k Yourself

I hear it all the time...

"What do I say to get my customers to buy?"
"As a freelance copywriter, how do I charge higher fee's?"
"What type of copy would work for <insert niche here?>"
"How long should your VSL or sales letter be?"

"What makes the copywriters who charge $100,000 plus royalties for a sales letter different than the guys who charge $500?

On and on and on...

These are all various incarnations of what we lovingly refer to as, "Imposter Syndrome."

The idea we’re not good enough yet, we don’t know enough yet, we don’t have a big enough reputation yet, etc.

And in this post, we're going to banish the dreaded imposter syndrome from your mind, FOR GOOD!

You with me?

Let's get into it.

Continue reading "The Great Copywriting Myth: How You Mind-f**k Yourself"

book smarts versus street smarts

When it comes to business, who wins in a fight?

Book Smarts or Street Smarts?

For most of my life, there's been this debate about which is better for your life, for your business, etc

Some people say street smarts, and they're right.
Some people say book smarts, and they're right too.
How can this be?
Well, let's just change street smarts to "taking action".
Because that's what street smarts really comes down to doesn't it?
Not reading about something, but actually learning by doing.
Now the problem is, most people go all in on one side or the other.
They either read 50 million books and never do anything, or they take massive action, but they never read one book.
Good ol Confucius said,
"Knowledge without practice is useless."
"Practice without knowledge is dangerous."
So there's the key.
They go hand in hand.
Once you learn something, you have to go out and practice what you've learned.
That's how you gain perspective and that's how you grow and develop true mastery.
For example:
You can read about sales all day, but that won't make you money.
Or you can ignore sales books and just cold call or door knock every day, but then you'd probably never learn you could just use advertising to do 90% of the heavy lifting for you.
You would never know that you can use automation and messaging to pre-sell and pre-qualify your prospects so they want to work with you.
And THAT is dangerous...It's like a farmer trying to plow a massive field with his hands when there's a brand new tractor sitting right next to him.
So If you're in that situation right now, I strongly encourage you to reach out. We can chat about different strategies to help you get more clients.

If you want more information on how I can help you do that, click here.
Talk soon,
Ben Byrne