Know Thy Enemy

Every year the stakes get higher for starting your own business...

On one hand, we have access to more people and potential customers than ever with social media.

...On the other hand, competition has never been greater.

I'm not talking about actual competitors though. If you're a marketing consultant, your competitors aren't other marketing cosultants.

Ditto for any other business.

Want to know who your REAL competitor is?

Continue reading "Know Thy Enemy"

Things that don’t make no sense in business

Everyday I see something in the business world that makes me just shake my head and wonder...

What the h-e-double hockey sticks is WRONG with people?

Allow me to elaborate.

A BIG one is the fear of coming across as "salesy". Maybe this is a western culture thing, but it's a huge trend I see out there everyday.
...Being too afraid to come off as pushy or "greedy" or just out to make a buck.

This rears its ugly head in all sorts of strange ways...like the rise of "business development consultants", "advisors", coaches, consultants, and marketing companies that only employ door to door "marketers".

God forbid you let people in on the *secret* that you're in business and you're trying to make a profit...Even Peter Drucker, the grand consultant overlord, proclaimed the following...

..."The only function of business is to create and KEEP a customer".

Sorry to burst your bubble, but if you want to create and keep a customer, you gotta sell dawg!  (in my best Randy Jackson from American Idol voice).

That's why a huge hot button is how to "sell without selling"...I know because that's what yours truly was looking for a few years back when I was a lowly door to door "marketer".

And I've come to see it's a-mazing the length people will go to disguise their selling pitches. You may have heard the terms "native advertising", "advertorials", infomercials, edutainment and so on.

One big example that comes to mind is Tony Robbins newest Netflix doc, I am Not Your Guru. A copywriting amigo of mine, Lukas Resheske calls it a "documercial".

In my quest to discover the secrets to selling without selling...

Which I now lovingly refer to as WEASEL selling...

I've come across a variety of effective tactics. BUT (and that's a big Kim Kardashian sized but) I also have come to learn one important lesson...

The more your prospects KNOW about you, your products, your selling process, your prices, the BETTER.

That's why Dan Kennedy makes it a habit to always mention his outlandish (to lesser mortals) sales loops he makes his potential clients jump through.
Like how he doesn't use a computer, or how he makes people wait WEEKS to talk to him (people who have their wallets out, ready to fork over BIG bucks), only being able to reach him by Fax, and agreeing to pay $18,800 for one day of consulting.

Know what's funny? I recited all of that purely from memory. You think that was an accident? Hah, think again buster. Nothing and I mean N-O-T-H-I-N-G happens by accident in Dan's business. Nor should it happen by accident in yours.

Listen, if you're still reading, I'm guessing you're interested in learning how to sell and make pitches everyday in a cool way? Am I right?

I put together a short and very actionable ebook you can go through in an hour...If you follow my instructions to the letter and start doing things MY way, you will completely change your business.

People will start seeking you out for your expertise, they'll be willing to pay your exorbitantly high fee's and when you pitch them they'll be smiling so hard their cheeks hurt.

Just tell me where to send your book. (It's not one of those "sales letters in disguise" either, it's all CONTENT, with a special invitation at the very end if you're interested in taking things up another level)

How Trying to Get Laid in A Bar Relates to Business and Sales

Most businesses try to sell their services a lot like how drunk guys try to pick up chicks in a bar.

Now I promise...when I sat down to write this post today I didn't think to myself, "hmmm, who could I offend today?"

Oh yes of course! I've got it!

Women!

...It just turned out that way.

I promise if you look past my crude comparisons, you'll see the wisdom behind my words.

Continue reading "How Trying to Get Laid in A Bar Relates to Business and Sales"