The characters in this story are fictional, but the concept behind the story is very real and it takes place every day.
The traits of both of these salesmen are also very real.
This is the story of Grant Vs Dan, two very different salesmen.
Grant is the traditional hard charging, alpha type. He's all about giving it 110% and never taking no for an answer. He knows all the answers to every objection. Grant's not afraid of rejection, he doesn't mind making 100's of cold calls a day to make a sale. He's not afraid to hustle all day, because he knows the one thing he can control is his own effort.
His motto is "The customer either BUYS or DIES".
Dan is different. He's a little lazy, and more introverted. He fumbles his words, he's not the smoothest talker. He doesn't even know if he really likes sales - at the end of a long day of pitching, he feels drained and ready for bed. And try as he might, he simply hates the feeling of rejection. He wishes there was a way to make his prospects come to him, ready to buy.
The one thing Dan has going for him though is his brains. He always looks for a better, more effective way to work.
Dan's motto is "Real wealth is created by SYSTEMS, not working harder."
Continue reading "How a Lazy Introverted Salesmen Outsold the “All-Stars” by Breaking All the Rules"
We all heard the stories...
The top dawgs who make $25,000 a sales letter. The dudes who make more money from one email than you make in a month...
You want to be one of them, don't you?
If you're reading this, I'm guessing you're not making that kinda money yet.Let me tell you about the biggest freelance copywriting mistake I see out there...and how you can avoid it.
If you're brand new, thinking about becoming a freelance copywriter, or if you aren't making the kind of money you wanted, pay close attention...
Continue reading "The Biggest Copywriting Mistake You Can Make"
Have you heard of a USP, aka the "Unique Selling Proposition"?
It's been a staple in the marketing world going on 60 years now. First off, I'm going to tell you why it's outdated.
Then I'm going to tell you what the "New USP" is all about.
The new USP is where I see the future of marketing going, both for small businesses and giant brands...
Continue reading "The New USP – Your Unique Selling Personality"
Everyone feels the Imposter Syndrome at one time or another, if you don't - you're probably a sociopath.
This is especially true if you've just started learning about the wild and wonderful world of direct marketing and copywriting.
I'm going to tell you first of all why you should embrace imposter syndrome and then how you can use it to your advantage...
Continue reading "Why You Might Be A Sociopath if You Never Feel Imposter Syndrome"
A few years back, before I had any *real* idea what selling was all about, I lived with a "sleazy" car salesman named Matt.
(We were great friends I'm sure he wouldn't mind me calling him that. He's probably drunk right now anyway).
Continue reading "What an Alcoholic, Drug Addicted “Low Life” Car Salesman Taught Me About Selling."