Do you know...
What the most important thing to look for if you're selling a product or service is?
Well, let's take a look at what the greatest copywriter of all time had to say. None other than...
Sir Gary of Halbert.
Mr. Halbert used to ask his audience if they were to open a hamburger stand, what’s the one thing that would practically guarantee their success?
Naturally they would shout out all sorts of answers like…
“Better, faster service”
“Better sales techniques’
And after everyone shouted out their answer, he would give his….