This might surprise you...
40% of direct response copywriting comes down to the ability to craft an irresistible offer or pitch
As I stated in my last post, the Architecture of Persuasion, I am going to break down two of my real pitches for a few reasons:
1) To show gradualization in effect
2) To explain my mindset behind making a pitch/sales letter
3)To kick off my new "copy critique" section. I'm going to start breaking down sales pitches and old sales letters to show you the various bits and pieces involved in making a successful sales pitch.
Are you ready? Let's get into it...
Continue reading "Irresistible Offers: How to Craft the Perfect Pitch"